Tuesday, September 23, 2008

Marketing your ebay store

So - what do YOU do to market your eBay store?

Nothing? I think that's what most people do. They set it up because they can't be bothered running auctions, don't want to wait for the auctions to end to sell something. And then? THEN there is a deafening silence.

It's only in Kevin Costner's brain or the movie Field of Dreams that you "build it and they will come". It' s not true in the brick and mortar world and it' s not true on eBay.

So how do you go out into the streets of eBay and drag folks in to your store to look at your stuff?

1. On the Manage my store page there's the RSS feed. Enable that.

2. Use lots of key words and custom pages to bring people in to read. If you use your custom pages to discuss ONE category that you list in your story...(one per custom page I mean), you have, with a basic store 4 custom page...so 1 for a home page and 3 for custom pages.

3. Buy PPC advertising? I haven't done that so if you have, post your ideas and results in the comments. I'd be interested to hear them.

4. Have a Squidoo lens and feed your store to that. I do that. It's got limited effectiveness until you start to drive traffic to the lens too. So now you've doubled your work. But at least making the lens and editing them is kind of fun.

So what else do you do?? I'll list some more ideas I have next time. Meantime in the comments post your ideas. Or email me. depressionglass@comcast.net

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