Thursday, February 14, 2008

Well, where do we go from here?

Everyone seems to be trying to make sense of ebay's changes. Me too! So where do we go from here?

Well for one thing, each of us has to analyze what we sell, what venue on ebay, it sells best in (auction/fixed price/store inventory) and at what price level.

I am so NOT a professional retailer it's not funny. No business courses, no statistical analysis etc. So this is just my "method" that follows.

1. I always put everything into auction and then if it didn't sell, into the eb ay store.

2. Mostly 7 day auctions.

3. Gallery on everything

so...I'll save money on the gallery pix being free. I will still do mainly 7 day auctions.

When things go into the store inventory, they will get piced up higher because of ebay's new 2% minimum higher store FVF.

AND I'm using the google base store connector more regularly.

Oh and yes, I am using Best Offer on EVERYTHING.


And I have a list of other selling venues to explore

I have found a webhost with shopping cart I'll be exploring and I'll let you know if I'm gonna jump in there right now or wait a bit.

I also am going to reopen my ABEbooks bookstore - and put a lot more books and items on Amazon. Both things will cost me money initially but we'll see if it sells enough to support itself. All my friends are doing it, so why not.

Now, before you ask, NO I have not revised all 900 items. The new things all have the new template the eBay Seller Outreach program recommended but the 900 already in there? Nope, not yet.

I had knee replacement surgery last week and I'm spending hours a day doing rehab so I'm behind on my "updates" and moving a lot more surgery. But that's a whole 'nother blog. or Squidoo lens. See ya later

Friday, February 1, 2008

Why do I have to revise 900 items?

Last post I said, I had to revise 900 listings. Why, you ask? (I know you meant to) --

1. Because somewhere back in the summer, ebay called me on one of those random outreach calls. They asked if I wanted to participate in seller outreach and I said, "ok, if it's free". It is. So I've been participating.

I've had 2 calls so far and have another one scheduled. The first call, the person on it from Seller Outreach actually sells on ebay. He suggested changes to my category structure, category names and the Store description and Store header. Did them.

The 2nd caller was just this week. Her call came about 10 minutes after the fee increase announcement. She negated some of the first person's recommendations but made some of her own. And the one that made the most sense to me was the layout of my listings. I had a table format and used different cells for differnt headings. Such as: SHIPPING, RETURNS.

She recommended consolidating my terms and getting rid of the table since the cell margins created a visual barrier. She also said to use Auctiva more since it lets me put the picture at the top for free. Which is fine except I'm exceptionally slow on Auctiva.

She made some other "visual" recommendations. Which I'll share with you as soon as I start making changings. Cause I think it will be easier to visualize if you can see the "picture" instead of just the words.

Now, I did ask, for all my friends out there, HOW do you join seller outreach if eBay doesn't call you? You CALL THEM!! Call store support or call Powerseller support and ask to be included in the program. Eventually they will get around to you. And when they do, I'd love to hear what they tell you.

Now, after Call #1 - I did make the changes to the category structure in my store and I changed a lot of the category names to be more like keywords. And I have seen an increase in store activity. So, that worked well. On Sunday, when in theory, I'll actually have a couple of minutes to think, I can write out more accurately, the recommendations the advisor had and I can tell you what I did. And I'll give you some numbers on what is happening saleswise.

Meanwhile, the weather has turned cold and nasty most places for at least today and tomorrow. So bundle up, drive safely and don't take any chances getting stuck in snow or on ice. Come back soon.

Squidoo: My 2008 reading list