Friday, February 1, 2008

Why do I have to revise 900 items?

Last post I said, I had to revise 900 listings. Why, you ask? (I know you meant to) --

1. Because somewhere back in the summer, ebay called me on one of those random outreach calls. They asked if I wanted to participate in seller outreach and I said, "ok, if it's free". It is. So I've been participating.

I've had 2 calls so far and have another one scheduled. The first call, the person on it from Seller Outreach actually sells on ebay. He suggested changes to my category structure, category names and the Store description and Store header. Did them.

The 2nd caller was just this week. Her call came about 10 minutes after the fee increase announcement. She negated some of the first person's recommendations but made some of her own. And the one that made the most sense to me was the layout of my listings. I had a table format and used different cells for differnt headings. Such as: SHIPPING, RETURNS.

She recommended consolidating my terms and getting rid of the table since the cell margins created a visual barrier. She also said to use Auctiva more since it lets me put the picture at the top for free. Which is fine except I'm exceptionally slow on Auctiva.

She made some other "visual" recommendations. Which I'll share with you as soon as I start making changings. Cause I think it will be easier to visualize if you can see the "picture" instead of just the words.

Now, I did ask, for all my friends out there, HOW do you join seller outreach if eBay doesn't call you? You CALL THEM!! Call store support or call Powerseller support and ask to be included in the program. Eventually they will get around to you. And when they do, I'd love to hear what they tell you.

Now, after Call #1 - I did make the changes to the category structure in my store and I changed a lot of the category names to be more like keywords. And I have seen an increase in store activity. So, that worked well. On Sunday, when in theory, I'll actually have a couple of minutes to think, I can write out more accurately, the recommendations the advisor had and I can tell you what I did. And I'll give you some numbers on what is happening saleswise.

Meanwhile, the weather has turned cold and nasty most places for at least today and tomorrow. So bundle up, drive safely and don't take any chances getting stuck in snow or on ice. Come back soon.

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